Case Studies
due diligence on a beverage company
We conducted a total of 148 expert interviews (34 industry, 114 channel experts).
1,050 consumer questionnaires, and 12 focus groups. We also analyzed more than 58,000 e-commerce data points.
This allowed us to estimate China's packaged beverage market size, growth rate, price trends, consumer profiles, and predict its future market potential.
We assessed the competitive landscape, defining core elements (brand, supply chain, marketing, channels, R&D) and compared leading companies.
We also forecasted the target company's revenue, profits, and identified profit optimisation areas.